Well, it has been a busy few months here at urbanknit HQ. We have exhibited at 2 trade shows, we have new team members, moved into new office space and created a couple of fantastic new ranges!
Let me break it down for you (at least the important bits)
We went to 2 Trade Shows this season, Premiere Classe in Paris and Pure in London. It was great to surround ourselves with so much creativity and inspiration as well as get feedback from buyers on our AW16 range. We were lucky enough to stay in an incredible apartment in Paris that was right beside the Eiffel tower. Imagine coming back after a long day at the show and putting our feet up to this view.
The shopping, oh the shopping, Paris is always incredible for inspiration and we got so many great ideas. Watch this space for a sneak peek of our SS17 collection.
Then we moved into Pure in London, so many British Brands out in force. Fantastic feedback from UK independent buyers who loved the AW16 collection.
2 new team members joined us in February, Lois and Emily.
Lois is our Brand Co-ordinator so she is an integral part of making everything tick along behind the scenes. She gathers information from factories, works on packaging, supports the development of the brand, website, social media…so basically a bit of everything.
Emily is our Brand Sales Executive so her main focus is making sure our brand is out there in the retailers. She spends her time visiting independents, meeting with department stores, getting orders! She covers both UK and European sales so pretty soon she will be jetting off throughout Europe as well.
While all that has been going on Emma and I have been busy working on the collections. The AW16 collection was finalised early January and is now in its selling phase before we launch to consumers in September. We have now moved onto SS17 collection, this doesn’t launch to consumers until early next year but that’s how far in advance we work to make sure you have the best products in your sock drawers!
So, after a very busy few months we are now up and running with new offices, new team members and an exciting year ahead.Tags: Paris, Premiere Classe, Pure London, shopping