IMG_9164

Pizza, Pasta, Vino…and of course, Italian Yarns.

One of the ‘fun jobs’ at the beginning of each season is to find new and interesting yarns. Pitti Filati, in Firenze (Florence) is one of the biggest yarn exhibitions for knitwear in the world, and a great inspiration for the new season.

Before the trip Emma (the Urban Knit Designer) and I spent time going through AW’16 trends and inspiration to give me ideas of what yarns to source/focus on.

Pitti Filati runs for 3 days, twice yearly at the Fortezza de Basso in the centre of Florence and has yarn suppliers from all over the world. You can find just about any knitwear yarn you could possibly dream of at this exhibition! Our main focus was to obtain luxury yarns from Cashmere to Cotton, Mohair to Merino. We found these in abundance along with other amazing yarns such as Alpacas from the highlands of Peru, Baby Camel yarns and my personal favourite (as I am a kiwi J), Brushtail Possum from Perino in New Zealand.

I meet with various yarn suppliers, all of which will be sending in shade cards and yarn swatches over the next few weeks for Emma and I to start putting together yarn options for AW16. The main trends we picked up on was a strong focus on textures, raised and 3D effects as well as Lurex and sparkle which is going to be really key in AW16. Keep an eye out on our Instagram for exciting sneak peeks of what we are going to use.

As a British brand we place a strong emphasis on UK and European production within our range. Our offices are based in the Midlands which is historically known as a textiles area of England. There are some fantastic yarn agents in this area who have been doing this for years and years, everyone knows everyone! We meet with UK agents before and after we visit Italy to see what we can source locally as well as meeting with UK factories.

It’s quite an exciting new start to the season as we start to visualise which direction the range will take when we see swatches and trends combined together. Watch this space for more updates on what we are doing for AW16.